China Competence - Leading Iconic Brands to Success in China & Asia

Powerhouse China

China Competence – Leading iconic brands to success in China & Asia

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There is no way around China. This applies in particular to companies that also want to play a role in global competition in the future. But doing business in the world's second largest economy is complex, demanding, challenging - and expensive.

Small and medium-sized companies in particular are faced with the dilemma that on the one hand market entry costs with the foundation of a local legal entity and employment of personnel stand in no relation with the initially expected revenues. However, the classic export model has strong operational and strategic constraints: The important Chinese market remains a black box for many companies, key success factors continue to be a big unknown and high expectations quickly turn into deep disappointment. In many ways China is the opposite of the West. Those who want to benefit from the significant potential in this highly competitive, dynamic and heterogeneous marketplace and open their own success chapter require professional, in-depth local China competence.

Dr. Dr. Andreas Tank

The management consultant Dr. Dr. Andreas Tank has been specializing on China for 20 years. The graduate economist, who holds two PhDs in economics and sinology, brought the global megabrand HARIBO into the Middle Kingdom and conquered the hearts of Chinese consumers with Goldbears & Co. Prior to that, he led Viessmann, one of Germany's leading international heating technology manufacturers, to success in China. As industry pioneer he implemented an unprecedented, nationwide leading showroom network at dealer level.

"Whereas classic consulting ends with recommendations, China Competence also accompanies the joint, success-oriented implementation."

As the founder and managing director of the management consultancy and trade representation China Competence Ltd. he offers his many years of expertise and hands-on experience in China top management and in the bridge function between West and East. China Competence is aimed primarily at FMCG manufacturers and serves as accompanying strategy partner, incubator, local platform and transparent representation in China and Northeast Asia. Eye on the market, China Competence takes over the permanent steering and control of the local distribution partners in order to better exploit the potential and to build up a sustainable business and brand. Dr. Dr. Andreas Tank currently manages projects in the areas of market entry, strategy development, distribution setup and control, eCommerce, showroom networks, marketing communication, brand building, social media, event and project management as well as market research / studies and competition monitoring in China, Taiwan, Hong Kong, Japan and Mongolia.

Dr. Dr. Andreas Tank is regarded as a pioneer in the investigation and publication of influence and success factors in China Marketing and is the publisher of Germany's leading China Marketing Blog. His many publications and books are regarded as standard works and recommended by leading China experts.

The potential

In just a few decades, China has evolved from a poor developing country into the world's second largest economy and a global superpower. The potential continues to be significant and should be given top management attention.

Zukunftsmarkt China - Die Herausforderung

The challenge

Countless companies with excellent products strive to exploit the potential and win over Chinese consumers. But the operational and cultural challenges are high.

The solution

China Competence offers a comprehensive catalog of services for your competent market entry, professional distribution control and expansion as well as effective business growth and brand building.