Services
Winning Chinese consumers: The solution
China Competence - Your FMCG commercial agency in China
China Competence Ltd. is a commercial agency and consultancy based in Shanghai and Hong Kong.
As a founder and managing director, China expert Dr. Dr. Andreas Tank offers his sound 15-year expertise in China & Asia management and the bridge function between West and East. Eye and ear on the market, China Competence supports you in finding and implementing a promising and practice-oriented solution for your company.
As a commercial agency, China Competence primarily targets Western food and consumer goods manufacturers without an own local management and serves as a local platform and transparent "external subsidiary" for China and Northeast Asia. As a decisive success factor China Competence takes over the permanent control of local and regional distribution partners and coordinates the target group-oriented communication measures.
Take advantage of China Competence to leverage the potential of China and Northeast Asia. In a partnership which is based on competence, trust, transparency and loyalty sustainably build your business and brand.
Service catalog
1. Competent market entry
- Company-specific market entry strategy
- Brand name adaptation and trademark registration
- Portfolio analysis and positioning
- Target group analysis
- Intercultural review of unique selling points
- Distribution strategy
- Evaluation of retail potential
- Market research and focus groups
- Import advice and CIQ pre-checks for ingredients
2. Professional distribution control and expansion
- Permanent steering and control of local distribution partners
- Market impetus with continuous local presence
- Establishing contact with distributors in modern trade and eCommerce
- Access to local trade channels & distribution expansion
- Product presentation to retailers, importers and distributors
- Coordination of orders and order processing
- Monitor corporate identity guidelines in brand building
- Continuous business development
3. Effective business growth and brand building
- Permanent monitoring of the market and competition
- Control of brand building in accordance with brand values
- Supervision of events and trade fair participation
- Increase in rotation through BTL and ATL investments
- Visibility, secondary placements, promotions, product tastings
- Social Media, PR
- Generating traffic on eCommerce platforms
- Use of Brand Ambassadors and Key Opinion Leaders
- Development of local packaging, gift packaging for cultural events
- Assistance with the local purchase of BTL materials
